Fudgems

We've all seen the shows for the year's best ads. But I think it was high time for someone to cover the year's worst ads, which is exactly what Seth Stevenson over at Slate did. He asked viewers to weigh in as well and they came up with a pretty good list of good marketing money gone way wrong.

My favorite though (and I don't know if I'd call this a bad ad since it did make me laugh out loud) is the Domino's Fudgems ad. When I first saw this ad on TV, I didn't pay much attention to it. I did think it was a little bit gross that Domino's was actively using this "fudgy" block that leaves brown goo all over those who touch it as a selling point. Many Slate readers also wrote in to say that they were surprised Domino's was now delivering hash with their pizza and sure enough the block does look like a huge chunk of grass that leaves liquid pooh in its wake. But upon closer inspection, what I found the most amusing was that the Fudgems talks. It makes the sort of noise a raccoon might make...if it were high...on hash...and had eaten a gluttonous pound of fudge brownies and a whole pizza to satiate the munchies. SO maybe Domino's does know what they're doing and are marketing to exactly the right demographic, the only ones who would consider eating their pizza: stoners. This one definitely gets my vote for the year's best worst ad.